Monthly Archives: August 2014

How to Tell a Journalist from a Blogger

Nächste Woche hat enigmaprod.ch das Privileg, für Victorinox einen Produkte Launch in New York City durchzuführen. Enigma setzt dabei auf einen Event, an dem Bloggers und das New York Fire Department die Marke erleben können und sie in Szene setzen. Der Artikel von @jolieodell war eine lesenswerte Inspiration.

A couple days ago, I was forced to make the distinction between journalists and bloggers in a long-winded defense of “the Fourth Estate.” [tweetmeme source=”jolieodell” only_single=false]

I only touched on this subject briefly:

I have to apologize on behalf of my entire profession for how you have been treated by a few bloggers, whom I’ll have the tact to not name here. There are bloggers who know and care nothing about real journalism, who see this profession as an opportunity for short-term gain at anyone’s expense, who find no joy in it and who dream only of fame in the now and a lucrative exit thereafter. These people are not journalists; they are self-serving scum. And they’ve royally fucked up how a lot of people see my profession.

The aftermath of that post suggests I definitely need to outline what makes a journalist a journalist.

You see, it doesn’t really…

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