Poking around the Internet I am always impressed of its bottomlessness. (Agreed, a net has no bottom anyway.)
Since having learned that even as a nobody it is possible to communicate easily and at marginal costs with the world I realized that this potential has not yet been discovered from many organizations. However, the number of companies engaging in social media is increasing still many of them have their long-established marketing practices and are novices in the field. Definitely those still applying traditional Market Research are quite a back number. Traditional Market Research is out!
The New Rules of Marketing and PR by David Meerman Scott demonstrate a systematic approach for Marketers new rules of Market Research are scarce. That’s why I will investigate on this topic within the scope of my Master Thesis at the University of Liverpool. The idea is to share latest insights directly with readers of this blog and initialize a dialogue.
Comments, examples, and suggestions are very welcome! – Tell me what do you know about Social Market Research / Market Research 2.0 / Strategic Listening / …