Purple Cow or how to amaze YOUR customers


This one is for Seth:

This week I met a friend of mine. He showed me a video he recorded the other day in which he amazed a dairy herd. I immediately recalled your book “Purple Cow“: You travelled France and first were delighted by the cows. Finally their similarity turned your fascination into boredom …

The video illustrates how yodelling attracts (Swiss)cows. Agreed, yodelling is not every person’s dominant skill. But applied to the right target it is powerfull.

My advice for marketers: Chose the language of your customers – learn to yodle and you will attract YOUR customers.

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